I have created a collage below depicting all these brands below that our audience would likely use and enjoy.
Friday 11 December 2015
RESEARCH: AUDIENCES
In order to create our film trailer, I had to decide what sort of audiences would be attracted by it. Through this, I decided to look at many recent movies and brands. They would be attracted by thrillers such as Gone Girl and Drive as well as lavish dramas such as the Great Gatsby, depicting enormous amounts of wealth. However, they will also enjoy blockbuster films such as Star Wars: The Force Awakens. They will likely wear clothing brands such as Nike and go to restaurants such as Starbucks.
I have created a collage below depicting all these brands below that our audience would likely use and enjoy.
I have created a collage below depicting all these brands below that our audience would likely use and enjoy.
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Mark Kermode's article in The Guardian newspaper on cinema admissions for 2015 offers a useful overview of last year's audience behaviour and trends. Read that and use it to make this post more authoritative. There are also more academic ways of discussing audience segmentation. Draw on those.
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